RAINMAKER
WRITING SOLUTIONS
Expressing Your Vision
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Search Engine Optimization (SEO) Can Tip the Scale in Your Favor
What is SEO? SEO writing integrates "keywords" into the text of your site's content - whether it's direct page content, informational articles, or interesting blog posts. Research reveals the words and phrases that your ideal clients type into search engines when looking for a lawyer. These keywords draw search engine attention and raise your ranking on the list of websites that a potential client sees when running a search for your kind of business. Consumers tend to click on the links near the top of the list, so the higher your ranking, the more likely that the clients you want will find you! Without SEO, your attorney website is a virtual needle in a worldwide haystack. |
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The Best of Two Worlds: Writers with Experience Practicing Law Offer Accurate and Ethical Legal Copywriting Why have a former attorney write your website content? If you've tried it the other way, you already know: Allowing someone who doesn't understand lawyers to write your law firm website content adds to your workload. You have to review everything that's written for accuracy, and revisions are always necessary. They don't understand the law, and they don't understand your state's ethics rules concerning lawyer advertising. Copywriting from writers with legal training and experience simply suits your needs better. Combine that with an understanding of Internet advertising, and you have the best of both worlds: Powerful written content that you can trust. |
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RAINMAKER WRITING SOLUTIONS Expressing Your Vision
Providing Website Content for:
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